ZoomInfo just came out with their own SEP… this is huge IMO
Lots of movement in this space for sure! Companies like Apollo, Amplemarket also offer data + sequences
Curious to get your thoughts on Intent Data and if you think it is useful, @Colin.
There is a reason companies like TechTarget have gone public and startups like 6Sense and Bombora are on their way to unicorn status - It pays to know who may be interested in you!
We are now using it for explicit search terms “Thermal Cameras,” etc., but I’m thinking that keywords associated with an even earlier stage of the buyer journey could be more effective.
Curious to see how your team and others are integrating intent data. I’m using ZoomInfo and we have a limited amount of words we can use. Came across this cool video last night.